Case Studies

Real-World Impact of Ai in Business Operations

Amarra: Enhancing E-commerce Operations with AI

Industry: Global Distributor of Special-Occasion Gowns
Challenge: High content production workload, inefficient inventory management, and limited customer service bandwidth.

Sources: Business Insider

AI Implementations

  • Content Creation: Integrated ChatGPT to generate compelling product descriptions, reducing manual workload and ensuring brand consistency.

  • Inventory Optimization: Adopted AI-powered inventory management systems, improving forecasting accuracy and lowering inventory waste.

  • Customer Support: Deployed AI chatbots to handle routine inquiries, freeing up human agents for complex issues.

Results

  • 60% reduction in time spent creating product descriptions.

  • 40% decrease in overstock due to more accurate inventory planning.

  • 70% of customer service inquiries now handled autonomously, leading to faster response times and increased customer satisfaction.

 

Hammerson: Streamlining Customer Service with AI Chatbot

Industry: UK-Based Builder and Property Management
Challenge: Managing high volumes of customer inquiries across multiple platforms.

Source: zoebot.ai

AI Implementation

  • Multichannel Chatbot: Deployed ZOE, an AI-powered chatbot, integrated across social media and web channels to deliver instant responses to customer queries.

Results

  • 96.5% of customer queries successfully resolved by the chatbot.

  • 14,916 customers served in a single month (December 2019).

  • Improved customer experience while reducing service team workload and operational costs.

 

Project Highlights

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Packaging
We set apart their product in a vast sea of options and added to the perceived value of their product.
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Imagery
We helped making a lasting impression on consumers, with fresh new graphics and product photos.
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Events
We promoted their brand and product with an in-person and real-time engagement.