Case Study

How Leading Brands Are Transforming Customer Experience with AI

Discover how global brands like H&M, Bank of America, Lufthansa, Fiserv, and Swarovski have successfully leveraged AI to improve customer satisfaction, increase efficiency, and drive revenue growth.

H&M: Personalised Virtual Shopping Assistant

Challenge:
H&M faced high cart abandonment rates and overwhelmed customer service teams during peak traffic periods.

Solution:
H&M introduced an AI-powered virtual shopping assistant across its website and mobile app. The assistant enabled natural language product discovery, offered personalized outfit recommendations, and answered FAQs in real time.

 

H&M

Results:

  • 25% increase in conversions on AI agent-assisted sessions

  • 70% of customer queries resolved without human support

  • 3x faster response times

Source: Creole Studios

Bank of America: Erica Virtual Assistant

Challenge:
Bank of America needed a way to manage rising volumes of customer inquiries while maintaining high-quality service.

Solution:
They launched "Erica," an AI-driven virtual assistant capable of handling tasks like balance checks, payments, and financial advice.

Bank of America

Results:

  • Over 1 billion customer interactions handled

  • Increased digital engagement

  • Improved customer satisfaction

  • Significant cost savings through automation

Source: Bank of America

Fiserv: Conversational AI for Customer Feedback

Fiserv

Challenge:
Fiserv struggled with vague, low-value customer survey responses.

Solution:
They integrated conversational AI to facilitate dynamic, two-way conversations, gathering richer feedback.

Results:

  • 40% of respondents provided more detailed insights

  • 10-point increase in Net Promoter Scores (NPS)

  • Enhanced client retention and additional revenue generation

Source: Business Insider

Lufthansa Group: AI Support Agents

Challenge:
Managing customer service demand during peak travel seasons strained Lufthansa’s human support teams.

Solution:
Lufthansa deployed AI support agents to handle routine inquiries, allowing human agents to focus on more complex customer needs.

 

Lufthansa Group

Results:

  • Faster response times

  • Improved customer satisfaction

  • Increased operational efficiency

Source: Creole Studios

 

Swarovski: AI-Enhanced Customer Service

Challenge:
Swarovski aimed to streamline customer service operations and reduce response times.

Solution:
By establishing an AI Center of Excellence, Swarovski rolled out AI-powered customer service tools, offering self-service options and intelligent agent assistance.

Swarovski

Results:

  • 48% reduction in response times year-over-year

  • Streamlined operations

  • Higher customer satisfaction

Source: Vogue Business

Key Takeaway

From retail and finance to aviation and luxury goods, these leading organizations demonstrate that AI isn’t just a trend — it's a strategic advantage. Brands investing in AI for customer experience are seeing measurable improvements in conversion rates, satisfaction scores, operational efficiency, and revenue growth.